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How Ovnit measures

What the numbers on the dashboard count, and what they do not. Most come from what people do on your product pages. The rest come from you: the units you say you shipped (typed in, or taken from Amazon reports you upload), the prices and margins you enter, and revenue or ad-spend figures from reports you upload or campaign results you type in.

The counts

Scans

Each time one of your product pages is opened — from a QR code, its printed short link, or any other link to the page — with where it came from recorded as its source. Opening your own page while signed in to that brand’s Ovnit account is not counted. If the same remembered device opens the same page again within 30 minutes, that is one scan, not two.

Scanners

The number of different devices that scanned. It is not a count of buyers or people: one person can use two phones, two people can share one, and a device that is not remembered counts again on every visit — even a reload of the page.

Registrations and owners

A registration is a completed product registration form. An owner is one customer record — one email address for your brand — created when someone registers, reports a problem, makes a claim or leaves feedback with their email.

Review clicks

Taps on a retailer’s review link, or on your own “bought somewhere else” feedback link. The dashboard currently labels these “reviews”, but a click is not a review. When a customer tells the page they have posted one, that is recorded separately, as their own statement; Ovnit cannot see reviews.

Engaged, and “Buy again” taps

These are meant to count taps on the page’s other options — setup videos, manuals, spare parts, support — and on “Buy again”. The current product page does not record those taps, so these figures stay at zero for real visits. We are fixing this; until then, do not read anything into them.

The rates

Capture rate on the overview is registrations divided by scanners. Where a period is chosen, “% of scans registered” divides registrations by scan events instead, so the two can differ.

Reach (% of units shipped) is scanners in the period divided by the units you said you shipped. It is only as good as that units figure, and it is not capped: if the units figure is out of date, it can read above 100%.

Because scanners are devices, every rate built on them is an estimate.

Devices, and what the page can remember

The page asks each visitor whether it may remember their device. A device that says yes keeps one identifier, so its repeat visits can be recognised and its scan joined to what it does next. A device that says no, or does not answer, gets a new identifier every time the page loads, so each of its visits — and each reload — counts as a new scan and a new scanner.

Automated traffic

Ovnit does not filter out bots or link-preview robots. It limits how many events one network can send per hour (400); beyond that, further events from that network are not counted until its count for the last hour falls back below the limit. So small numbers can include the odd automated visit, and a very busy shared network can be under-counted.

Money

Profit figures on the overview, and lifetime value, are modelled from the prices and margins you enter: estimates, not reported sales. Revenue and ad-spend figures come from the Amazon reports you upload or the campaign results you type in, and are only as complete as those. Ovnit does not read Amazon’s sales data directly today (see Ovnit and Amazon).

More help: Help.