New · Activation webhooks — every registration streams straight into Klaviyo, Mailchimp or Meta audiences. Try it →
Built for Amazon vendors & sellers

Your Amazon buyers are invisible. Make them yours.

Amazon owns the checkout — you get no email, no name, no relationship. Ovnit turns every unit you ship into a scannable experience that captures the customer — then powers reviews, retargeting audiences, promotions, repeat purchases and product intelligence. Reviews are just the front door.

61%registration rate hit
by top QR programmes*
100%of buyer emails
withheld by Amazon
8capture experiences
per companion page
*Published category benchmarks — your results depend on category and packaging placement.
The Amazon data blind spot

Every unit sold on Amazon is a customer you'll never know.

Vendor or seller, it's the same wall: Amazon owns the transaction. No email address. No way to ask for a review. No second sale you control. Just a unit shipped into a black box.

0
buyer emails Amazon has ever handed you

No customer list

Contact details never reach the vendor or the seller, so retargeting, cross-sell and loyalty are off the table before you start.

Amazon policy · not an estimate
1–2%
of buyers review without being asked

Reviews stall without a nudge

And a vendor cannot use Request-a-Review at all — the one button Seller Central gives 3P is not on the 1P side of the wall.

Commonly cited range · your own rate is measured in-app
100%
of the repeat purchase left to the search box

You re-buy your own customer

Every reorder starts as an auction you pay to win again, because the person who already chose you was never yours to reach.

True wherever the buyer is anonymous

Three facts, one cause: the transaction is Amazon's. The relationship does not have to be — but only if you capture it at the one moment the customer is holding your product.

From packaging to signal

From anonymous Amazon buyer to loyal customer, fully automated.

Ovnit connects marketplace sales to your marketing stack in three seamless steps.

01 CAPTURE

Turn anonymous buyers into known customers

Packaging and inserts open a product-specific companion — setup video first, registration second. Give value, then ask. Every placement carries its own tracking tag.

?
Reach rate measured per placement, per retailer — not just raw scans
02 ANALYZE

Unlock buyer and retailer intelligence

Every scan, registration and survey builds customer profiles with retailer, product, serial, consent and sentiment — plus funnel analytics from distribution to registration.

1 profile per customer, across every product and touchpoint
03 ACTIVATE

Drive LTV & lower CAC with smarter marketing

Captured profiles stream to Klaviyo, Meta and Google in real time — retargeting audiences, cross-sell flows and launch lists built from verified buyers.

LTV CAC
<1s from scan to your marketing stack
The mechanism

One scan. A customer captured, understood and activated.

Your parcel Customer scans Identity captured Your dashboard
Watch it happen

A live feed of customers becoming yours.

  • Every registration verified against product, retailer and serial number
  • Marketing consent captured separately — your list is clean by construction
  • Amazon buyers routed to Amazon reviews, John Lewis buyers to John Lewis
  • Product feedback lands with your team, not on your listing
Live capture feed LIVE
Webhook fired → Klaviyo list “Registered — UK”
More than reviews

One Amazon scan. Then you can reach them anywhere.

The moment a buyer scans and consents, you own the relationship. Now you can cross-target them on and off Amazon — send offers by email and SMS, retarget them on Meta, Google and TikTok, and drive them back to your Amazon listing for the next deal. The customer data pays the rent.

Cross-target on & off Amazon

A scan on an Amazon unit gives you the email. Now send an off-Amazon offer, and drive them back to a Lightning Deal on your listing — the same customer, reachable on every channel.

Retargeting audiences

Push consented emails into Meta Custom Audiences and Google Customer Match — build lookalikes from verified buyers instead of guessing.

Promotions & deals

Announce Lightning Deals, coupons and bundles directly to people who already own your products — repeat revenue with zero ad spend.

Launches that start warm

New product? Your registered base is a launch audience on day one — driving the early sales velocity the Amazon algorithm rewards.

Repeat purchase & LTV

Replenishment reminders and one-tap reorder links turn single Amazon orders into a customer lifetime you control.

Product intelligence

Serials, retailers, purchase dates, survey sentiment — real market data on who buys where, and what to fix or build next.

Recall & safety compliance

For regulated categories like baby products, a registered owner base is the difference between a controlled recall and a crisis.

Solutions

Built for how Amazon brands actually sell.

Every category has its own reason customers scan. The companion page is assembled to match yours.

By category

…and any category with a reason to scan — furniture & assembly, consumer electronics, pet, fitness, toys, cookware and more. Tell us yours →

By seller type
Capture experiences

Every scan is a customer captured — and put to work.

You don't run these experiences to be nice. Each one exists to move a number: higher ROAS, higher LTV, lower CAC, better review velocity and organic rank. Turn on what fits — every one captures identity or intent. The phones below are the real post-scan experience — your colours, your fonts, your logo, same considered design.

ROAS ↑Reorders & deals arrive with zero auction cost
LTV ↑One order becomes a repeat relationship
CAC ↓ →Own the buyer so reorders leave paid — see how
Rank ↑Review velocity lifts conversion & rank

Turn warranty registration into your best data source

An incentive you're allowed to offer — extended warranty, digital manuals, safety notices — in exchange for the identity Amazon withholds. Separate, un-ticked marketing consent keeps the list PECR-clean.

  • Email, retailer, serial and purchase date on every registration
  • Registration incentives shown only here — never near reviews
  • CSV export or real-time webhook into your CRM

Learn more →

Save your product
Keep this one covered.
Safety updates, your digital manual and faster support — 20 seconds, no account.
Email
you@example.com
Where did you buy it?
Amazon  ▾
Batch / serial — optional
e.g. SF200-12345
Register my product and send me important product and safety information.
I'd also like product tips, new-product announcements and offers.
Register product
We only use your details for the purposes you tick above. Withdraw consent or ask us to delete your data any time.

Reviews, routed to the retailer that matters

Buyers choose where they purchased; Amazon buyers land directly on your listing's review-submission page — built from your ASIN, and working even at zero reviews. Neutral wording, no gating, no incentives: exactly the use Amazon's policy permits.

  • ASIN → review link, per marketplace (.co.uk, .com, .de…)
  • John Lewis and other retailers get their own routes
  • Review clicks tracked per retailer, per product

Learn more →

Leave a review
Share your honest experience.
Reviews help other shoppers decide — whatever your experience has been. Where did you buy?
amazon AmazonWrite a review on Amazon
JL John LewisReview it on johnlewis.com
Another retailer or a giftShare feedback with us directly
Already posted it?
Let us know so we can say thank you — Amazon can take a few days to show it publicly.
✓ I've posted my review
Reviews are entirely optional and never rewarded — we value your honest opinion, whatever it is.

The repeat purchase, one tap away

Consumables and accessories die in the Amazon search box. “Buy again on Amazon” deep-links from the product in their hands to your listing — capturing repurchase intent you currently hand to whoever bids highest.

  • Deep link straight to your /dp/ page on their marketplace
  • Reorder taps tracked as intent signal per product
  • Perfect for filters, refills, spares and multi-packs

Learn more →

Your brandSCANNED
Your product name
Compact · 6 bottles
Reorder on Amazon
More
Look after it
Subscribe & Save
Order a spare part

Product feedback that lands with you, not your listing

A 30-second survey goes straight to your product team — sizing issues, confusing instructions, part failures — intelligence that would otherwise arrive as a 1-star review three weeks later.

  • 1–5 rating plus free-text, tied to the exact product
  • Fully separate from the review flow — never used to gate
  • Feeds the same customer profile as registrations

Learn more →

Quick feedback
Thirty seconds, straight to the product team.
Private — it goes to the people who design this product, not to a public page.
How is it working for you?
12345
Anything you'd change?
“Great — but the lid hinge feels loose”
Email — optional, only if you'd like a reply
Send feedback
Private — never posted publicly, never used to filter review requests.

Support that saves the listing

Setup videos, care instructions, spare parts and an issue form — intercepting the frustration that becomes returns and 1-star reviews, while order questions are pointed back to Amazon exactly as policy requires.

  • Issue inbox with status tracking per product
  • Setup video, manual, care & spares links per product
  • Amazon order questions signposted back to Amazon

Learn more →

Report an issue
What went wrong?
A real person will reply by email — no receipt needed, your scan already tells us what you bought.
Arrived damaged Missing part Not working Hard to use
Details
A sentence is plenty.
Email
Send to support
If your question is about an Amazon order or delivery, please contact Amazon customer service through your Amazon account.

Deals & promotions, straight to owners

Once a buyer is captured and consented, a Lightning Deal, coupon or bundle goes to people who already own your product — repeat revenue with zero ad spend. This is the ROAS lever marketplaces never let you pull.

  • Announce deals & new SKUs to your registered base
  • Segment by product, retailer and consent
  • Fires through your webhook into Klaviyo / Meta in real time

Learn more →

Your brandSCANNED
Members-only bundle Owners get early access to the twin-pack — before it goes live on Amazon.
Your product name
From your brand
New: travel size
Complete the set
Own the relationship — then use it

Captured owners are only step one.
Now market to them, beautifully.

An email studio with an AI copywriter, and a marketing calendar pre-loaded with the Amazon retail year — so the audience you built actually drives the next sale.

Customise your QR

Your QR. Your brand. Your growth.

A generic black square says nothing. Upload your logo, set your colours, choose the style — and print a code that looks like you, drives more scans, and stays perfectly scannable.

  • Your logo knocked into the centre
  • Brand colours & gradient fills
  • Square, rounded, dots & bar styles
  • Print-ready CTA frame — “Scan before first use”
  • High error-correction: the logo never breaks the scan
Design yours free →
Logo · square
Gradient · dots
Logo · rounded
Bars · gapped
Compliance is the product

Aggressive on capture. Conservative on policy.

Most insert cards gamble with your account health. Every Ovnit experience is built inside Amazon's published rules and UK marketing law — so you can scale it without a suspension risk.

Explicitly permitted QR use

Amazon lists QR codes to warranty registration, support and its own review-submission page as acceptable insert uses.

No gating. No review incentives.

Every buyer sees the same neutral review invitation regardless of sentiment. Incentives exist only for registration — never reviews.

PECR-clean consent

Two separate, un-ticked checkboxes per ICO guidance. The server rejects registrations without explicit consent.

Support stays where it belongs

Order and delivery questions are signposted back to Amazon customer service — support conversations are never diverted.

Amazon's Community Guidelines specifically allow “a QR code that links to the Amazon review submission page” — provided it doesn't request positive reviews or attach incentives. That is precisely, and only, what Ovnit ships.

The full compliance & trust posture — Amazon policy, PECR, GPSR and security →

Automated data activation

Your data doesn't just sit in Ovnit. It works.

The moment a customer registers, the capture streams as clean JSON to your marketing stack — no exports, no waiting.

1 · Customer scans & registers
{
  "event": "registration",
  "product": "UV Steriliser",
  "asin": "B0DEMO1234",
  "retailer": "Amazon",
  "email": "s.patel@…",
  "marketing_optin": true
}
WITHOUT OVNIT
audience_pool ~ 0 marketplace buyers
  • Amazon buyers invisible to your ad platforms
  • Retargeting limited to your DTC traffic
  • Every repeat purchase re-won through paid search
WITH OVNIT
audience_pool = your registered buyer base
  • Consented, verified marketplace buyers by retailer
  • Lookalikes built from people who actually bought
  • Deals and launches announced free, to owners
Klaviyo
Mailchimp
Zapier
Make
Meta
Google
Shopify
Your webhook
Pricing

Scaled pricing for every Amazon brand.

Vendor Central or Seller Central — pick the package that matches your catalogue and volume.

Launch

Prove it on your hero products
£249/mo
+ VAT · up to 3 products · 25k scans/mo
  • Companion pages + custom-designed QR codes
  • Warranty registration & consent capture
  • Amazon review routing (ASIN-native, all marketplaces)
  • Reorder-on-Amazon deep links
  • Scan & funnel analytics · CSV exports
  • 1 user seat
Get started
MOST POPULAR

Growth

The full capture-to-activation loop
£649/mo
+ VAT · unlimited products · 250k scans/mo
  • Everything in Launch, plus
  • Customer profiles CRM & activity timelines
  • Real-time activation webhooks (Klaviyo, Meta, Google)
  • Registration incentives & product surveys
  • Brand theming · retailer add-ons eligible
  • 5 user seats · invite your team
  • Priority support
Get started

Enterprise

Agencies, aggregators & multi-brand
Custom
+ VAT · annual · from £1,750/mo
  • Everything in Growth, plus
  • Multi-brand / multi-marketplace tenants
  • 25 user seats · role-based access
  • Custom domains & white labeling
  • API access & custom integrations
  • Onboarding, SLAs & dedicated CSM
Talk to us

See the full feature comparison & retailer add-ons →

Ready to meet the customers you already have?

Add a product, print the QR, and watch the first registration arrive.

Start free →