Product · Understand

Customer records that know what each customer owns

Registrations, surveys and support requests from customers who gave their details, brought together in one record per customer and linked to the products they registered.

1record per customer, per brand
5suggestions in the weekly brief, at most
Consentstatus visible on every record
Registered · Snack Pot · UKConsent · marketing yes · safety yesOwns · 2 products · 3 purchasesReorder window · 22 → 30 AugSegment · Loyal · Silver tierOne profile, every signal

Records with context

Retailer, products registered, serials and consent — the record behind each registration.

Activity timelines

Registrations, surveys and support requests in order, so you can answer with context.

Groups within consent

Marketing-consented owners of product X — who to tell about the next product. Marketing always stays within consent.

Product-level customer intelligence

Most CRMs understand customers. None understand what they own.

An email list tells you who someone is. The ownership graph tells you what they registered, where they bought it, any serial number — and what happened after. Every node is something you can act on.

Customer→ Product→ Retailer→ Serial→ Registration→ Scan→ Issue→ Reorder

Safety notices to the owners of a specific product · support with the product already known · retailer recorded at registration · reorder timing per product owned — none of it possible with a flat email list.

A weekly brief that hands you five suggestions, not fifty charts

The priority panel looks at registrations, scans and support reports, and lists only what looks worth your attention this week — ranked, with the numbers behind it, and never more than five.

  • ✓Changes in registrations and scans, by product
  • ✓Reorder windows estimated from registration dates
  • ✓Open problem reports
  • ✓Suggestions you can check against your own numbers
This week's prioritiesEXAMPLE
HIGH PRIORITY

Plastic crib registrations have declined 24% since the packaging redesign. The QR placement moved to the underside of the lid — worth an A/B against the old position.

REVENUE

1,420 steriliser owners are entering the estimated filter-replacement window over the next 3 weeks. A reorder nudge is drafted and ready to schedule.

PRODUCT RISK

“Wheel locking” represents 36% of this week's support interactions — mostly from owners who registered in the last month. Worth a look by QA.

EXPERIENCE

Customers who watch the installation video complete registration at 2.1× the rate of those who don't. Consider making it the first tile on the companion page.

Illustrative examples — your panel is worked out from your own registrations, scans and support reports, and changes as they do.

What's included

  • ✓Records merged by email address
  • ✓Retailer and consent on every record
  • ✓Timeline view: registrations, surveys, issues
  • ✓Export everyone, or marketing-consented only
The business case
A clear record of who owns what, what they've told you, and what they agreed to.

See it on your own products

Paste an ASIN, print the QR, scan it yourself — five minutes, no card.

Create your brand account →