Beauty runs on repetition. Guide the routine at first use, and be there with a reminder when the bottle empties — for the customers who want one.
Tutorials and usage guides that help customers get the results the product promises.
Reorder links and reminders near the end of a bottle, for owners who opted in.
The same link to the retailer's review page for every customer, with nothing offered in return.
The insert for the unboxing moment; the bottle for when it's running low. Both placements counted.
Each placement counted separatelyThe routine that gets results, shade and format guidance, and the choice to hear about new shades.
Hearing from you is a separate, unticked choiceA reminder near the end of a bottle, and news of new shades, to owners who opted in; a short survey on the page.
Only to customers who ticked the boxReorder Radar estimates who may be due; survey ratings and comments show how each product is landing.
Estimates, labelled as suchPaste an ASIN, print the QR, scan it yourself — five minutes, no card.
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