Supplements are a repeat-purchase business sold through a single-purchase channel. The QR on the tub captures the customer before the repurchase decision happens.
A capture at first use plus a reminder near day 30 beats any Sponsored Products bid for the repurchase — your blended ROAS climbs because the second sale is free.
Zero-party surveys tell you which flavours convert to habit — intelligence Brand Analytics will never give you.
Verified supplement buyers are the seed audience Meta can't build from your DTC traffic alone. CAC drops when the algorithm sees who actually buys.
The tub sits on a counter for a month; the label is scanned again and again. Add the typed short link for anyone with a fogged bathroom camera.
Re-scans near the due window flag 'checking in'Give the dosing schedule and a 'set my reminder' — that is the incentive. Registration captures the flavour they chose; a two-question survey at first results.
Supply days per SKU set once on the productReorder Radar learns each owner's interval from real repeat purchases; the nudge deep-links to your /dp/ page and is held automatically if the ASIN is out of stock.
Zero auction cost on the repeat orderOwners due this week and the modelled gross profit sitting in them; reorder rate by flavour; LTV : CAC on your true contribution, not stated margin.
Target: month-3 LTV > CACPaste an ASIN, print the QR, scan it yourself — five minutes, no card.
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