Solutions · Kids & Baby

The category where registration is a feature, not a favour

Parents want safety notices, manuals and real support. A product page on the pack gives them all three, and gives you a register of the owners who chose to sign up.

1page per product, from one QR
GPSRan owner register helps you meet product-safety duties
0accounts a parent has to create
On the packSafety noticeEvery registered parent

Safety notices that reach owners

A register of owners turns a recall from guesswork into a notice to the people who have the product. For regulated baby products, that is risk management, not marketing.

Help by stage

Guides and reminders that follow the product — bottles, then weaning — sent only to parents who opted in to hear from you.

A neutral review link

Every parent sees the same link to the retailer's review page, whatever they think of the product. Nothing is offered in return.

The playbook

Run it like a baby brand: registration is the product, the notice is the promise

PrintQR + typed link on the insert card and the box lid

Parents open the box at a table, not in a hallway. Print the code at a size the app has checked, with the short link under it for anyone who won't scan.

Each placement counted separately
PageThe manual and safety first, registration second

Lead with the manual and the sterilising guide; offer registration for safety notices and warranty support. Hearing from you is a separate, unticked choice.

No account needed to register
SendStage reminders, and the notice you hope never to send

Descaling reminders on the steriliser's cadence to parents who opted in. If a product needs a safety notice, it can reach every owner who registered it.

Safety notices go to registered owners — they are not marketing
MeasureScans by placement, registrations, review clicks by retailer

See which printed surface gets scanned and how many registrations follow. Reorder Radar estimates who may be due a consumable.

Your own numbers, not a benchmark

What's included

  • ✓Registration for safety notices and warranty support
  • ✓Marketing consent separate and unticked
  • ✓Descaling / sterilising reminders for those who opt in
  • ✓Optional serial number on each registration
The business case
Baby brands live on trust. Being the brand that sends the manual, answers the problem and can reach owners with a safety notice is how that trust is earned.

See it on your own products

Paste an ASIN, print the QR, scan it yourself — five minutes, no card.

Create your brand account →